I am sure you have seen Republic Windows and Doors in the news over the past month. If you haven’t, in a nutshell, the company shut down the facility with virtually no notice. The employees fought for their 60 day severance entitlement under the WARN Act. They won their battle, yet the factory is still shut down and thousands of homeowners are faced with uncertainty over the warranties of their Republic Windows.
I want to assure any homeowner who has purchased Gorell Windows or is thinking about purchasing Gorell Windows, you are safe with Gorell. We are also a union facility, but unlike many companies, we actually listen to our workers. We have implemented, literally hundreds of ideas over this past year from our factory workers. Our philosophy is if we want to improve our efficiencies, instead of deciding in a board room what is best, we go to our workers, who know their jobs better than anyone. They give us ideas on how we can improve our production methods – some people call this Kaizen, like Toyota. Others call it Lean Manufacturing. Whichever it is, it does ensure your products are made quickly, efficiently, and with quality.
Many people asked how can Republic Windows sell their products so inexpensively. Or how can those low priced windows in the newspaper get away with selling their products so cheap? In the case of Republic based on the figures they released, it is quite obvious that they couldn’t afford to sell so cheap. They lost almost $50 million in 6 years so it caught up to them. Many of the low priced companies say they make it up on volume, but in reality, whether you sell 100 windows/year or a million, if you are losing money, the only thing volume does it make you lose money quicker.
Both Gorell and our dealer network charge what they and we need to be in business to service your past, present and future product needs. We aren’t the least expensive company on the block, but we aren’t Republic Windows either.
By purchasing Gorell Windows, you are entrusting your home to a strong American workforce and a strong American company. We won’t let you down!