About Soft-Lite Gorell Windows and Doors
Soft-Lite Gorell is a manufacturer of specially engineered, custom manufactured windows and patio doors for residential replacement applications.
In 1947, Frank Gorell founded Season All Windows, which manufactured storm windows and doors. In the 1960s, Season All pioneered the development of custom-made replacement windows. This revolutionized the industry, allowing people to purchase an energy efficient window to fit an existing opening, instead of adjusting the opening to fit a premade window.
Season All changed hands several times in the '70s and '80s, including a three-year ownership by Wayne Gorell (Franks son) and his brother, Franklyn. In 1993, Peachtree Doors and Windows of Norcross, Ga., bought Season All, closing its Indiana plant and ceasing production of Season All windows. This move left Wayne Gorell, CEO, and 500 other employees jobless. Season Alls operations were later terminated as well and Season All ceased to exist.
Within months, local politicians approached Wayne Gorell about opening another window manufacturing facility. With a complex financing deal that included six banks, seven state loan packages and personal investment, Gorell Enterprises (parent of Gorell Windows & Doors, LLC) was born and located in the former Season All building.
Gorell Windows and Doors, LLC prospered initially but fell on hard times after a recapitalization of the company followed by the severe economic downturn that engulfed the housing industry in 2008. Unfortunately, Gorell Windows and Doors, LLC was unable to recover during the ensuing tough times and was forced into receivership on February 9, 2012.
On February 14, 2012, Soft-Lite Gorell LLC, a wholly owned subsidiary of Soft-Lite LLC, announced its intent to purchase certain assets of Gorell. The Receivership Court approved the sale on March 29, 2012. The sale included the Gorell name and product styles.
Soft-Lite LLC, (parent of Soft-Lite Gorell LLC) a "Window & Door Top 100 Manufacturer", has been in existence since 1935 and is renowned for producing the highest performance windows in the replacement industry. Soft-Lite Gorell LLC will ensure the same "Soft-Lite" performance attributes and quality are engineered and manufactured into the Gorell line of products acquired.
Over the 2012 Memorial Day weekend, Soft-Lite Gorell LLC moved manufacturing of its newly acquired product styles from the closed Gorell Windows and Doors, LLC plant in Indiana, PA into Soft-Lites award winning highly automated manufacturing plant in Streetsboro, OH.
SOFT-LITE GORELL NEWS RELEASES
February 15, 2012
A COMMITMENT TO QUALITY
Quality is everyones responsibility at Soft-Lite Gorell and every team member is empowered to stop production and reject a product anywhere along the process if it does not meet our rigid quality standards. Our philosophy on quality is simple and embedded in our DNA. Every team member knows -- "If you would not be proud to put this product in your own home Do Not Ship It."
As an added precaution, roving expert quality assurance technicians randomly choose products from each line during the day and subject them to rigorous inspection to ensure quality standards are being met.
Soft-Lite Gorell is a member of many independent regulatory bodies to ensure that our products exceed the latest standards of excellence. Soft-Lite Gorell participates in the American Architectural Manufacturers Association (AAMA). gold labeling certification program. This program includes random surprise inspections from AAMAs designated third party inspection agencies to ensure products are manufactured to published standards.
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